Panerai For Purdey Watches

A Limited Edition Watch Collection

We partnered with luxury watch brand Officine Panerai to produce a limited edition collection of watches. The focus on excellence and innovation that we share with Panerai has been reflected in each of the timepieces.

The Luminor 1950 Sealand watches combine high technical skill with a long tradition of knowledge and experience. Each individual case is engraved by hand by skilled craftsmen, as with Purdey’s guns and rifles, and requires more than a week of work on the particularly demanding and robust AISI 316L stainless steel. The steel has corrosion resistant, anti-magnetic and hypoallergenic qualities.

This unique collection is made up of 80 numbered pieces that are engraved with the Big Five game animals: lion, leopard, buffalo, elephant and rhino. The motifs are first drawn as a temporary outline, using powdered chalk or magnesium powder, and then engraved with a burin. The engraved surfaces are formed of very thin parallel lines which give depth to the design, accentuating the contrasts between light and dark. The outer edges of the watch feature gold inlay and a pattern inspired from African art. The Panerai Luminor 1950 Sealand 3 Days Automatic Acciaio watch is equipped with a P.9000 calibre.

The water resistant calf straps of the watches are made from a particularly smooth, flexible leather with a remarkable aesthetic finish and high technical qualities. Each piece is presented in a pear tree wood box with accompanying tools and an additional black rubber strap.

The retail price of each watch in this exclusive collection is £20,500.

Shop the watch collection here

For stock availability and other info, please call +44(0)20 7499 1801 or email


Small Seconds


Automatic Mechanical
Dimensions: 13 ¾ Lignes
Thickness: 7.9mm
3 Days Power Reserve
Frequency: 28.800 A/H
Incabloc Anti-Shock Device
197 Components
28 Jewels

The case construction

Each Panerai case is different and specifically designed to fit perfectly the movement features. This technical solution allows to have:

  • optimisation of the case compared to the movement dimensions;
  • the best proportion of the different case elements;
  • optimised water resistance.

The geometry of the cases is quite complex due to the multiple surfaces and angles of the cases.

These aesthetical features imply complex production operations, some of which are completed entirely by hand.

Moreover the, the case undergoes the water resistance test:

  • the thermal shock test to verify the resistance of the parts to sudden temperature variations;
  • the damp heat test to determine the reliability of the watch under dampness and heat conditions;
  • the salt spray test to check the corrosion resistance;
  • the synthetic sweat test to verify possible alterations by artificially simulating the conditions of use.


The case test

The case of the watch is subjected to a long series of tests, carried out at various temperatures and according to procedures which ensure its complete water resistance (iso 22810 standard).

Panerai watches are tested for a water resistance that is 25% more than what indicated.

Every watch is water resistant to a minimum of 30m.




Our Gunroom team at Audley House in Mayfair would be delighted to meet you and discuss your requirements

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